LOGITECH: Slim Folio
This video presents a new case with a keyboard for an iPad.
The client asked us to focus on the main features of the product - a comfortable keyboard that turns an iPad into a laptop, a holder for the super-duper Logitech Crayon and easy-to-use shortcut buttons for frequently used functions.
Since the product is primarily targeted at a youth audience, we used the flexible feature of Slim Folio to create dynamic animation corresponding to the youngish vibes of the cut and sound as well as used a predominantly dark setup with bright and vibrant light accents to achieve a cool youth look and feel.
And obviously, we paid close attention to the realism of the materials and how light works on them - this was done not only to create realistic visualization, but also to focus on high-end materials and create and sell a desire to touch them and feel their textures.
Client: Logitech
Agency: Light Fiction
Creative producers: David Scott & Andrew Salnikov
Art direction: Vitaly Cherkasov
CGI artists: Vitaly Cherkasov, Elisey Knyazev, Nastya Chernisheva
